Policy Reminder: Giveaways
October 01, 2019
We love giveaways and we know you do too! Here are some guidelines to make sure your giveaways are within compliance. Keep in mind that this is not just a Maskcara Policy and Terms rule - requiring a customer to purchase is against the "No Purchase Necessary Law", where Artists could be held accountable. We just want to make certain everyone is following the law, so be sure to brush up on your guidelines!
Giveaways are not allowed when the mode of entry is based on an order placed or a dollar amount. Examples of what is not allowed and examples of what is allowed below:
- Asking customers to place an order to be entered into a drawing.
- For every $5 spent, you will receive an entry into the giveaway.
- Gift with purchase: Order today and I will send you a free lip + cheek.
- Have customers or followers like, share, subscribe or comment to enter a giveaway or drawing.
Below are some really good examples from Rafflecopter that goes over different modes of entry. Read a little bit about each of the following to understand how they each work.
Sweepstakes: Allowed A promotional drawing in which prizes are given away at no charge to the participants. Winners will be selected at random — it’s the luck of the draw if you’re chosen.
Contests: Allowed A contest is similar to a sweepstakes, except to win there’s an element of skill involved. A contest is defined as ‘an event in which people try to win by doing something better than others’. Winners will be chosen or judged based on their submission or performance.
Lotteries: Not Allowed A lottery is defined as ‘a means of raising money by selling tickets and giving prizes to the holders of numbers drawn at random’. Lotteries in this country are exclusively government run, and prohibited outright in a large handful of states.
Raffles: Not Allowed A raffle is very similar to a lottery, where a number of persons buy chances to win a prize (think of a church raffle or charities raising money for a cause). Unlike lotteries however, a raffle will always have a winner chosen.
Every state’s laws pertaining to raffles are a little different, but the one rule that’s consistent for all raffles is that they’re specifically meant for non-profit organizations. If your company or organization doesn’t have non-profit status, it would be difficult to get a raffle approved by your state.