Article

Demi Colour FAQs

February 03, 2020

What is Demi? Demi Colour is a breakthrough approach to makeup that utilizes complementary color science and light in an innovative cream formula to tone, sculpt, and brighten. The result? Undetectable makeup that preserves the unique texture of your bare skin while neutralizing complexion to enhance the features you love and smooth imperfections. Your natural beauty is extraordinary and exclusive- we want you to share it with the world.

How is it different from IIID? Demi Colour is not a foundation! Demi Colour turns the focus to the individual colors that are present in the complexion rather than attempting to find one or two pigments that match the entire face. Demi Colour utilizes complementary colors, applied only where needed, to leave behind a sculpted, natural glow.

What makes it so great? We believe you shouldn't have to choose between showing off the features you love and polishing the areas you don’t. Demi Colour uses the combination of highs and lows, stunningly smooth texture, and refined color to enhance the beautiful features of your face without sacrificing the inimitable radiance of your skin.

Can I share Demi Colour with my customers? We couldn’t possibly wait any longer to share Demi Colour with you, our Artists! Since it’s such a new approach to beauty there’s much to learn. As you learn we ask that you refrain from sharing about Demi with customers. This will help you to focus on learning the science behind Demi and will be best to prevent confusion before the release. You will be required to complete your training to purchase your Kit to be sure that your start with Demi is as successful as possible.

When will the Demi Kits be available? Due to the COVID-19 pandemic the Demi release is on hold until further notice. Thank you for your patience and understanding.

I am so excited to get my hands on Demi! Why isn't it available yet? Demi is unlike anything you have ever seen or applied before. Our primary focus over the next few weeks is ensuring that all of our Artists have the opportunity to learn how to correctly use Demi in order to see the full beauty it has to offer. We will be sharing Demi training videos and content to prepare you to successfully understand, use, and market Demi to your customers.

What can I expect with Demi in these upcoming months? As we prepare to launch Demi Colour, we have a plan in place to help you know what to expect and to offer you support along the way! Please note that while we will do our best to stick to the schedule, minor adjustments may be necessary.


Due to the COVID-19 pandemic the Demi release is on hold until further notice. Thank you for your patience and understanding.