Reign 2019 Logo

2019 Artist Convention

August 15 – August 17

New Products

Milk Cherry Lip Conditioner

$16.00

Available Online: September 17, 2019

Everything you love about the Tres Leches Skin Care System condensed into a tin to replenish your lips with the moisture they’re craving. An emollient-based conditioner designed to protect, soften, and hydrate your lips with a splash of sweet cherry flavor. Apply throughout the day for a sheer, natural look or pair with your favorite Lip + Cheek for extra shine and comfort. Things are starting to look pretty smooth, Gorgeous.

Milk Peppermint Lip Conditioner

$16.00

Available Online: September 17, 2019

Everything you love about the Tres Leches Skin Care System condensed into a tin to replenish your lips with the moisture they’re craving. An emollient-based conditioner designed to protect, soften, and hydrate your lips with a hint of soothing peppermint. Apply throughout the day for a sheer, natural look or pair with your favorite Lip + Cheek for extra shine and comfort. Things are starting to look pretty smooth, Gorgeous.

Maskcara No. 1 Perfume

$22.00

Available Online: September 17, 2019

Treat yourself to a scentimental bouquet of warm, floral perfection picked from an enchanted garden. Introducing Maskcara No. 1: a velvety solid perfume that harmonizes with the beauty of our Rose Gold Illuminator. This fragrance is layered with flowery and fruity notes with vanilla undertones. Apply to your wrists, neck, and the areas of your face that you normally use illuminator to streamline your morning routine! Extra time is always a good time, Gorgeous, so stop and smell the roses.

Maskcara No. 2 Perfume

$22.00

Available Online: September 17, 2019

A bright medley of sparkling citrus, sweet tuberose, and smooth sandalwood blended with Rose Gold Illuminator to create a duo that is truly Heaven-scent. Maskcara No. 2 is a versatile, satiny cream that matches the all day glow of illuminator with long lasting solid perfume. A fragrance that whisks you away to paradise, in a compact you can take along, Gorgeous.

Maskcara No. 3 Perfume

$22.00

Available Online: September 17, 2019

Refresh your senses and grasp the essence of a new day with this silky solid perfume. Blended with Rose Gold, Maskcara No. 3 is a scentsational addition to an eye-catching illuminator. Dewy, amber notes with a touch of white musk give this fragrance a simple and sweet profile. A perfume that smells as pretty as you look, Gorgeous, is a breath of fresh air.

Royal Lip + Cheek

$14.00

Available Online: September 17, 2019

Praise be her majesty, Royal Lip + Cheek has been crowned as a new essential color in your collection. This buildable, auburn semi gloss will give depth to your favorite lip look or will reign supreme all on her own. Your favorite Maskcara brush as your scepter, dub Royal on your cheeks for a heightened regal radiance. Living like a queen has never been so easy, Gorgeous.

Mirage Highlight

$14.00

Available Online: September 17, 2019

See your visions become reality with a stunning new highlight for dark complexions. Darker than Cinnamon and warmer than Muse, the closer you get to Mirage, you may need to double take. Apply to emphasize the areas where your face naturally catches light for flawless coverage and a sultry glow. Indulge your imagination, Gorgeous, Mirage is no illusion.

Muse Highlight

$14.00

Available Online: September 17, 2019

Introducing Maskcara’s richest highlight inspired by a majestic midnight reverie, Muse. This is a captivating, dark highlight optimal for the deepest of complexions. Muse’s cool toned coverage will spark your cosmetic creativity and leave you looking lit from within. Don’t quit your daydream, Gorgeous.

Icon Highlight

$14.00

Available Online: September 17, 2019

The trends may be temporary, but a trendsetter like you? #Timeless. A foundation fit to withstand the limelight, Icon gives legendary three dimensional coverage for complexions between Papaya and Cinnamon. Highlight your natural beauty, Gorgeous, so you’ll always be ready for your close up!

Henna Contour

$14.00

Available Online: September 17, 2019

Each day begins with a blank canvas when you sit in front of the mirror. Henna will exceed its name’s expectations by sculpting your natural beauty into a true work of art. This cool toned contour was crafted to captivate the contrasts of your face and complement skin tones in the fair to medium range. Get out there, gorgeous, your next masterpiece awaits!

Lovespell Lip + Cheek

$14.00

Available Online: September 17, 2019

A few parts Desert Sunset for shimmer and blush, three silver spoons of Gilded to mesmerize your crush. Powders, poems, or potions might put you in a trance, but Lovespell is the concoction for a true romance. A dash on your cheeks and a touch on your lips to seal your heart’s request, gaze into the mirror, Gorgeous, and see your love manifest!

Saffron Lip + Cheek

$14.00

Available Online: September 17, 2019

They say “variety is the spice of life” and we couldn’t agree more! Saffron Lip + Cheek will put some serious zest in your palette. This matte, vivid hue is the secret ingredient for a classic red lip look or a lightweight, vibrant flush to revitalize any complexion. Shake up your makeup routine with some flavor you’ll want to savor, gorgeous.

Cindy Lip + Cheek

$14.00

Available Online: September 17, 2019

Charming, elegant, and effortless, the girl next door look is anything but ordinary. Cindy Lip + Cheek is an all around classic beauty! This soft pink semi gloss enhances a natural flush on the apples of your cheeks and accentuates your lips with a flirty, silky finish. Channel your inner makeup mogul, Gorgeous, all eyes are on you!

Geode Compact

$12.00 – $29.00

Available Online: September 17, 2019

The Geode Compact is the bedrock of your makeup routine, and like a true geode, you won’t believe the beauty that is held inside. Available in all current compact sizes to fit your needs.

Square $12, Quad $15, HAC Stack $20, Mini Double Decker $23, Double Decker $29

Cracked Earth Compact

$12.00 – $29.00

Available Online: September 17, 2019

Sometimes life can be overwhelming, but doing your makeup shouldn’t be. The Cracked Earth Compact is a down to Earth solution to streamline your routine with a customizable palette. Available in all current compact sizes to fit your needs.

Square $12, Quad $15, HAC Stack $20, Mini Double Decker $23, Double Decker $29

Tangled Cream Eyeshadow

$14.00

Available Online: September 17, 2019

Way down deep inside you’ve got a dream, so put down that frying pan and prepare for the best day ever. Introducing Tangled Cream Eyeshadow: a luminescent, soft champagne gold that imitates Sabrina’s universal beauty. A light, sheer texture gives this shade a chiffon-like feel that applies effortlessly and stays in place all day. One brush with Tangled, gorgeous, and at last you’ll see the light!

Spiced Cream Eyeshadow

$14.00

Available Online: September 17, 2019

Feast your eyes on Spiced Cream Eyeshadow, a versatile shade to pair with the flavor of the week. Whether you add a dash to season an everyday look or generously apply to savor a smokey eye, this shade is all in good taste. Spiced is similar to Arabian Nights in texture and quality in a warmer, more bronze color. Indulge in the decadence you’ve been craving, Gorgeous.

Coming Soon

Halo Setting Spray

Bring the benefits of a soft, matte finish full circle with this dual makeup setting spray and dry shampoo. Halo’s two in one formula will keep your makeup in place all day while simultaneously restoring hair to a fresh and smooth luster in between washes. Brilliant and divine, this angel will be available this holiday season!

Artist Tote

No matter where life takes you, you’ve got it in the bag! Introducing the Artist Tote, a carry-all specifically designed for Maskcara Artists. This tote arranges your makeup, compacts, brushes, and sprays in a custom made, faux leather bag with adjustable straps for easy access on the go. Good news travels fast, and so should you, Gorgeous. The Artist Tote will be available in early 2020.

Houdini Brush Cleanser

For our next trick, Houdini will cleanse your brushes right before your eyes! Just spray directly on bristles or cloth and wipe out cosmetic residue. Houdini is the same magic formula as Restore, redesigned with a modern twist. Easy as abracadabra, Gorgeous!

Stay and Stay Outside Setting Spray

Designed to prime or set your flawless face, Stay Setting Spray locks in your look even when you’re constantly on the go. Available in the classic formula or with a boost of SPF, Stay is the same long-lasting, dewy finish you love with a makeover to highlight its inner beauty. Go ahead and Stay out there, Gorgeous!

Milk for Men Microfiber Cloths

Milk for Men Microfiber Cloths are soft to the touch, charcoal grey facial towels that will be available in a set of three cloths, either included with the purchase of Milk for Men Tres Leches or sold separately.